So, this letter is circulating about the Interwebs; so I'm jumping on the bandwagon, so to speak, and posting it here. Because it really is awesome.
Here's an excerpt: (with cleaned up English, grammar and punctuation)
"Imagine being a twelve-year-old boy, Richard. Now, it’s Christmas morning and you’re sitting, with your final present to open. It’s a big one, and you know what it is. It’s that Goodmans stereo you picked out the catalogue and wrote to Santa about.
Only you open the present and it’s not in there. It’s your hamster, Richard. It’s your hamster in the box and it’s not breathing."
Go here for mores: http://www.telegraph.co.uk/travel/travelnews/4344890/Virgin-the-worlds-best-passenger-complaint-letter.html.